Consumers embrace ChatGPT for health questions, but may remain reluctant to connect sensitive health data with AI tools.
AI is fueling pre-appointment research, forcing doctors to validate information and pharma to maintain accurate and discoverable online content.
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World Cup viewers span every screen: Sports marketers need coordinated TV, streaming, and social campaigns to capture the full audience.
Athletes make Twitch the main event: Unscripted streams deliver trust, urgency, and sponsorship time that standard VOD ads cannot match.
In today’s podcast episode, we discuss what would happen if the EU banned infinite scroll, whether Facebook can become cool again, and whether OpenAI could actually generate $100 billion in advertising revenue by 2030. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Disney expands AI into CTV advertising: The move could make TV creative more accessible, but only if brands keep tight oversight and quality assurance.
Marketers guess on what drives ROI: Fragmented customer paths and data siloes make it hard to connect marketing activity to revenues and defend budgets.
Reddit may end Google AI content deal: Cash from licensing competes with protecting traffic, audience and content ownership, and future ad revenues.
Uptempo speeds budget decisions: Marketers can begin with channel-level MMM, prove lift, and graduate to granular models as data readiness improves.
This month, direct marketing company Valpak is teaming up with Hallmark Channel to offer inventive sweepstakes to millions of households that receive its familiar blue envelope. The “From Mailbox to Movie Set” Sweepstakes gives participants a chance to appear in a walk-on role in an upcoming Hallmark Channel original movie. The promotion, which runs from June 28 through August 7, is part of a larger push by Valpak to engage its core audience with strategic partnerships while growing interest more broadly at mailboxes and online.
Albertsons is partnering with Procter & Gamble on "Rico's Tacos," a micro-drama series that marks a strategic shift in retail media from traditional item-and-price advertising to upper-funnel content marketing.
Creator videos capture 26% of viewing time: Creator content is now a core media buy, but brands will need stronger creator fits as competition rises.
Robinhood sweetens premium card offer: The upgrades address early criticism, but it might not be enough to draw consumers from incumbents
The card’s impressive rewards may not have much effect outside Samsung’s existing mobile wallet base.
Marketers are following the trend, as fiber emerges as a front-of-package selling point for supplement and food brands.
Shoppers embrace AI platforms for discovery and research, but most still make purchases on retailer websites and apps.
Albertsons gets squeezed from all sides as Walmart wins on price, Amazon on convenience, Costco on value.
Their new debit card highlights the opportunity for providers to serve creators as a distinct small-business segment
A Senate probe could push the retailer to strengthen governance as concerns about manipulation grow.