Newsletter sign-up
Contact Sales:1-800-405-0844
Toys, Games & Hobbies
Overall
by Traditional Media
by Device
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2026 - August 2026
Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; numbers may not add up to total due to rounding
Additional Note: Toys, games and hobbies encompasses consumer products designed for play, entertainment, leisure, collecting, and creative recreation across all age groups. It includes arts, crafts, hobbies, musical instruments and accessories such as guitars, keyboards, drums, band instruments, and related supplies, infant and preschool toys, dolls, action figures, plush toys, blocks, building sets, playsets, vehicles, models, outdoor toys, ride-on toys, and sports toys; board games, card games, tabletop games, role-playing games, jigsaw puzzles, and strategy games; arts and crafts supplies, model kits, collectibles, memorabilia, rocketry kits, remote-controlled toys, drones, and specialty hobby equipment.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.