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Nonmobile Ad Spending
Overall
by Traditional Media
by Device
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2026 - August 2026
Note: includes advertising that appears on desktop and laptop computers on all formats mentioned; also includes advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising; numbers may not add up to total due to rounding
Additional Note: Retail includes apparel and accessories, luxury goods and accessories, home furnishings, home and garden products, athletics products, baby and children’s products, toys, games & hobby items including collectibles, mail order/catalog, pet products, restaurant and bars and equipment and supplies, fine antiques, high-end art and non-toy collectibles, food delivery services, food and beverage retail stores like supermarkets, gasoline stations and convenience stores, wholesalers, auctions, specialty retailers including florists, bookstores and toy shops, warehouse clubs, and general merchandise including department stores.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.