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Other Retail
Overall
by Traditional Media
by Device
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2026 - August 2026
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; numbers may not add up to total due to rounding
Additional Note: Other includes categories that fall outside of those mentioned, such as mail order/catalog, pet products, uncategorized equipment and supplies, food delivery services, food and beverage retail stores like supermarkets, gasoline stations and convenience stores, fine antiques, high-end art and non-toy collectibles, wholesalers, auctions, specialty retailers including florists, bookstores and toy shops, warehouse clubs, and general merchandise including department stores.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.