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Restaurants & Bars
Overall
by Traditional Media
by Device
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2026 - August 2026
Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; numbers may not add up to total due to rounding
Additional Note: Restaurants and bars include local and national restaurants and bars, and beverage establishments. It covers businesses that prepare, serve, and sell food and drinks for immediate consumption on site, through takeout, or via delivery. Coverage includes quick-service restaurants, fast food chains, fast casual concepts, coffee shops, cafes, juice bars, smoothie shops, casual dining, premium casual, fine dining, buffets, cafeterias, bars, pubs, cocktail lounges, sports bars, nightclubs, music venues, breweries, wineries, distilleries, taprooms, and tasting rooms. Non-traditional foodservice formats such as ghost kitchens, food trucks, food carts, catering services, banquet operations, and other off-premise concepts are also included.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.