Creators are all in on AI: They save hours generating and editing with AI as engagement and efficiency grow.
Google trims bad ads: It deployed Gemini to block 8.3 billion ads and 24.9 million accounts in 2025, helping legit ads appear in safer environments.
In today’s podcast episode, we discuss what’s broken in how we evaluate media, the problem with reach, and what “quality inventory” actually means. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Arielle Feger and David Simon, Chief Revenue Officer of Verve and President of Verve Marketplace. Listen anywhere, or watch on YouTube or Spotify.
Reddit rewards relevance: Brands earn trust by asking, crediting users, and inviting debate—not posting promos.
The TV commerce pioneer failed to evolve fast enough as social platforms captured growth.
Authenticity anchors brand value: 85% of buyers reward authenticity with higher spend; 52% exit after one poor experience.
Mounting competition and cost strain push Papa John’s and Pizza Hut to reset.
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Video production tops the creator skill investment list at 22.4%, ahead of branding (20.0%), storytelling (14.3%), community building (12.8%), and AI tools (9.6%), according to a January survey from Influencer Marketing Factory.
OpenAI boosts ChatGPT ads: Click-based pricing, actionable ads, and richer metrics aim to ease doubts and justify spend.
This FAQ explores why event marketing is growing, what new technologies are changing the event landscape, and how marketers should approach event strategy in 2026.
Inflation fears and fuel risks from the Iran war squeeze retail and discretionary demand.
On today’s podcast episode, we discuss the stats that best explain how sports betting is taking over America, Americans’ sentiment toward how betting impacts sports and society, and how brands might be able to get involved in the betting space responsibly. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Forecasting Analyst Zach Goldner. Listen everywhere, or watch on YouTube and Spotify.
Coachella is a three-phase marketing engine: Treat it as pre-, live, and post-event moments to capture intent and measure full impact.
Allbirds’ AI gamble: Sneaker brand ditches D2C for GPU leasing, but hype can’t mask zero assets, customers, or edge in AI services.
This FAQ examines why the brand-versus-performance tension is intensifying, what the data reveals about budget shifts, and how marketers can prove brand marketing's value in an era of heightened accountability.
NBCU accused the ratings firm of undercounting TV after a delayed update favored streaming and rattled marketers.
Online ads near $1.5 trillion as social outpaces all channels and Meta proves its scale.