Buy online, pick up in store (BOPIS) has quietly become the workhorse of omnichannel retail. Pickup now outpaces same-day delivery among grocery shoppers, according to FMI and NielsenIQ. The benefits are clear: Retailers save on last-mile costs while gaining foot traffic and the fee-free economics fit a value-conscious consumer. This FAQ covers how click-and-collect works, why it is winning, and where retailers should invest in 2026.
The company is expanding live shopping capabilities and ad formats on Instagram and Facebook as the format gains traction.
To boost frictionless payments, merchants need to drive consumers to mobile app offerings.
Younger members and digital tools are reshaping the brand.
The hotel chain’s push into the premium co-brand market shows the tension between providing both value and luxury.
Standalone shops offer brands more control over experience and positioning.
Drive-thrus, pickup shops, and in-store cafes turn everyday routines into new growth opportunities.
On today’s podcast episode, we discuss how ThredUp markets to both of its customer groups—the buyer and the seller—how it balances brand storytelling with performance marketing, and where AI is actually making the biggest difference for its customers right now. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Kristen Brophy, Senior Vice President and Head of Marketing at ThredUp.
Key stat: News and media topped all verticals with a $7.93 video ad CPM in Q4 2025, the priciest audience to reach via video, according to an April report from BIScience.
After more than 80 years in business, Turtle Wax faced a familiar challenge: staying relevant with a new generation of consumers. "We'd lost a little bit of touch with the younger consumer," said Steve Millard, global marketing and ecommerce director at Turtle Wax. For many younger consumers, the brand was associated with products their parents or grandparents used.
Reddit’s consideration play: As buyers seek trusted peer input, exclusive data shows that Reddit offers brands a chance to influence decisions before purchase.
Live sports keep delivering: But record audiences and billions of ad impressions are making premium rights harder to secure—and costlier.
Consumers continued spending in May despite higher prices and fuel costs.
This time, the spotlight is on its advertising business.
Pinterest broadens AI across its platform: New ad tech and Ask Pinterest app could improve marketer results, engagement, and shopping discovery.
A second failed store partnership puts pressure on diversification efforts.
Episodic content tests whether branded storytelling can capture shoppers’ attention in stores and drive incremental sales.
Issuers need to refine their intro cards or lose these consumers to fintechs.
Handbag and accessory brand Caraa launched a new collaboration to build a close connection between athletes and consumers, tapping into the lifestyle surrounding the sport through highly relevant products and actual fencing team members. Although this campaign leans into athletes, it also aims to make lifestyle connections similar to sports creator campaigns, which are growing in popularity, especially among younger consumers.
Yum Brands sells the chain after years of competitive erosion.