Newsletters are becoming creator power centers; onfluencers owning their audiences is reshaping how they monetize—and how brands leverage those audiences.
Years of litigation over allegedly misleading marketing nears a close, but reputational damage could linger.
Banks, crypto companies, and Congress continue to grapple with regulating the space.
Advice for the emerging affluent goes far beyond digital tools.
This FAQ breaks down livestream shopping trends and what they mean for marketers
TikTok’s new EU age verification rules could squeeze marketers, but similar changes have strong consumer backing worldwide.
An $8 GPT-5.2 Instant tier boosts use limits, adds memory, and tees up ads to offset soaring genAI costs.
ChatGPT will begin testing ads, but while its massive userbase positions the platform to deliver ads to engaged audiences, brands must weigh the risks.
The retailer’s leadership reshuffle signals a long-term bet on agentic commerce and faster, AI-fueled retail.
Digital keeps growing, but differently; slower growth rates signal market maturity, forcing marketers to prioritize mix, performance, and flexibility.
Retail display ad pricing held steady heading into the 2025 holiday season, even as ad spending surged across major categories, according to our Industry KPI data.
Dunkin’, Starbucks, and Walmart are among those looking to capitalize on “better for you” food trends.
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why podcasts will be more important to digital audio marketers than music and how FAST services will help push AVOD viewership across the 200 million milestone. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.
This FAQ breaks down what’s next for the creator economy and how marketers should respond.
This FAQ outlines what marketers need to know to connect with Gen Z.
NFL viewership favors broadcast as traditional TV draws the biggest audiences, but streaming’s ad effectiveness is unmatched.
The continued economic turmoil means that retailers will face a fork in the road in 2026, according to marketing experts. While luxury shoppers remain a strong segment, many consumers will insist on affordability, and retailers will have to wrestle with this gap.
GenAI adoption gap: Most teams use AI on the surface; without access to company data, it drafts fast but can’t do real work.
Super Bowl campaigns aren’t one-size-fits-all; brands are now splitting between full-scale TV buys and multi-channel activations that extend beyond the broadcast.
As bots strain its servers, the platform turns its content into a revenue stream.