“Sleepmaxxing” is the newest health fad to go viral on TikTok: The social media-inspired trend entails using a range of products, services, and gadgets to optimize one’s sleep. But some ideas have gone too far and are potentially harmful.

ByteDance’s non-China revenues grow 60%: TikTok’s ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.

High-income consumers are more likely to discover new brands or products in-store, but they typically make the final purchase online.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

Facing regulatory concerns over its purchase incentives and recommendation algorithm, Temu could be forced to revamp its interface or face fines.

How time spent with media, device ownership, and media adoption stack up in Central and Eastern Europe.

The 14th annual Global Media Intelligence Report details time spent with media, adoption of emerging formats, and device ownership in key markets around the world.

Affiliate marketing shifts to creator-driven strategies: Influencers bring engagement and trust to brand partnerships.

Influencer marketing is a core part of many brands’ strategies. Sponsored content spend on social media will total $8.14 billion in 2024, nearing the $10 billion mark by 2026, according to EMARKETER’s March 2024 forecast.

Influencing the influencers: Harris and Trump rely on creators to mobilize younger voters and drive social media buzz.

TikTok Shop leans on top brands, live shopping to boost holiday sales: The platform will feature exclusive products from brands like Benefit Cosmetics and celebrity-led livestreams alongside Cyber Five discounts.

TikTok employs 6,000 content moderators in Europe: The platform disclosed it has 150 million users in the region in a regulatory filing.

Podcasters can now let Spotify take over control filters, but with election season looming, the platform’s ability to manage offensive comments will be tested.

The ad agency ecosystem is vast, complex, and ever-changing. It now faces changes brought on by AI and clients’ shifting preferences over how and where to spend their advertising dollars.

On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media Measurement at TikTok.

TikTok’s influence on Gen Z engagement grows: Presidential candidates use the platform to shape the race and drive voter participation.

The company’s denial of full damage raises alarms over internal data threats and ongoing legal pressures.

Instagram integrates with Spotify: Users can now save songs from Reels directly to their Spotify library.

TikTok Shop doubles down on livestreaming as ecommerce sales grow: The platform sees an opportunity to grow order frequency and drive more impulse purchases.

Millennials outpace Gen Z on eight of the 12 digital platforms EMARKETER tracks.