ABC yanks The Bachelorette after a resurfaced domestic violence video, torching promo spend and exposing TV buy fragility.

A new TikTok and Tubi partnership moves TikTok talent to FAST, giving brands new IP plays in ad-supported CTV.

Meta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer upside.

Social teams are rethinking YouTube as Shorts surges, both long-form and episodic content gain traction, and generative search reshapes discovery. But legacy silos and cost concerns still hold many back, even as audiences and creators are leaning in.

Marketers must plan media around the full travel journey and tailor their messaging based on where a traveler is at that moment. However, most travel media strategies remain overly concentrated on the early stages of travel.

Our data shows why this move makes sense.

Disney's Oscars ad inventory cleared early at higher rates, proving live TV still commands premium demand.

Platform algorithm changes or volatility is the top barrier to business growth for creators worldwide, cited by 18% of respondents, just 1 point ahead of lack of consistent brand deals (17%), according to a July 2025 survey from CreatorIQ.

Black consumers are reshaping streaming, social, and shopping habits. They overindex on key platforms, embrace ad-supported CTV, and blend digital discovery with in-store buying—pushing brands to balance cultural relevance with performance-driven media.​

As brands incorporate creators and influencers into more of their marketing and advertising strategies, they are fueling the growth of the creator economy, while making it more competitive and complex.

A TikTok-iHeart deal will introduce TikTok Radio and Podcast Network, widening the platform’s reach beyond short-form video.

79% of Gen Zers miss pre-ad days on TikTok as distrust, algorithm gripes, and ad overload dent the app’s credibility.

Uneven engagement and time spent on social platforms forces marketers to rethink scale-first social campaigns.

Lowe’s wants to hook Gen Alpha on home improvement with the introduction of theLowe’s Kids Club, a rewards program with perks like in-store workshops, access to digital content, and a lollipop with every visit.

US adults will spend slightly more time on social networks this year, but social’s share of digital media time is slipping as streaming video surges.

Share of voice reshuffle favors performance as food and beverage brands retreat from TikTok and YouTube, betting on Meta’s scale and attribution edge.