Newsletter sign-up
Contact Sales:1-800-405-0844
Smartphone Health/Fitness App Users
Overall
Source: EMARKETER Forecast, August 2025 - January 2026
Note: smartphone users of any age who use at least one health/fitness app on their smartphone at least once per month
Additional Note: A health/fitness app is a mobile app dedicated to tracking or giving advice on exercise, diet, sleep or medical treatment. Examples include Fitbit, Samsung Health, iPhone Health and MyFitnessPal. A mobile app is a software app that is developed for use on mobile devices, such as smartphones and tablets; excludes browser-based web apps. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.