Paramount Skydance leans on streaming: Q1 revenues rose 2% as Paramount+ climbed 17%, offsetting TV declines and bolstering its WBD merger pitch.
70% of marketers worldwide say generative AI is the most important consumer trend they're watching, nearly 6x the share tracking the metaverse (12%), according to November 2025 data from Mediaocean.
Roku turns CTV into checkout: Its new platform ties 100 million homes to retailer sales data, letting brands buy, measure, and transact in one closed loop.
Spotify turns workouts into a retention engine: Peloton classes and cross-device sessions aim to lock in users and time spent as growth slows.
Charter sheds 51,000 pay TV subscribers in Q1: Cord-cutting accelerates as streaming and digital redraw viewing habits, necessitating marketers adapt.
How can marketers take advantage of second-screen viewing during live sports events like the upcoming FIFA World Cup?
Comcast rides sports lift: Super Bowl and Olympics drove 135% ad jump, masking modest core gains and proving live events anchor CTV dollars.
YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify.
Creators are all in on AI: They save hours generating and editing with AI as engagement and efficiency grow.
Netflix expands ad playbook: Amazon DSP data, vertical video, and new formats could court CTV advertisers.
Video production tops the creator skill investment list at 22.4%, ahead of branding (20.0%), storytelling (14.3%), community building (12.8%), and AI tools (9.6%), according to a January survey from Influencer Marketing Factory.
Netflix powers ahead post-WBD: Q1 shows 16% revenue rise as ads are poised to hit $3 billion, proving it can scale without a mega-deal.
YouTube Shorts gets an off switch: Zero-minute limit hides Shorts on mobile, trimming ad reach as legal risks mount.
A $40 million deal folds eyes-on-screen data into Viant’s DSP, letting advertisers transact on attention—not just impressions.
Hybrid tiers fuel streaming’s next phase: Platforms prioritize extracting more value from existing audiences as ad-supported streaming revenues grow.
One-third of US viewers would watch twice the ads for lower fees as churn and cycling muddy scale.
Nearly half (48%) of North American CX leaders plan to add two-way SMS/text as a customer service channel in the short to near term, making it the most-planned CX investment on the list, according to a December 2025 survey from Execs In The Know.
A new DOJ probe could simplify NFL ad buys—or hand fewer partners tighter pricing control.
With costs driving churn, streaming platforms are leaning on existing users over new subs—risking fatigue.