It’s looking at powering ads in third-party chatbots, extending its ad business beyond retail media.
SearchAtlas pushes marketers to manage AI agents—not dashboards—as stacks consolidate.
68% of US adults consider returns policies when choosing where to shop, according to a December survey from FedEx and Morning Consult.
OpenAI is adding Criteo to its US ad pilot, seeking credibility and demand despite steep CPMs and thin proof.
With TikTok uncertainty lifted, sponsored creator post volume and influencer activity surged after the US joint venture deal.
Store revamps and experiential tech anchor a broader push beyond upgrades.
AI-optimized non-skip ads promise full views, but success hinges on premium creative, not forced frequency.
Brands reallocate budgets to blend TV scale with targeting, but walled gardens risk eroding efficiency.
Expanding attribution data to likes, comments, saves, and shares shows social’s rising ad clout beyond clicks.
44% of retail executives worldwide expect gen AI to weaken brand loyalty by shifting consumer choice toward value and fit over brand recognition by 2026, according to a January report from Deloitte.
Retailers that broke through the noise in February didn't necessarily spend the most, they just understood the moment better than their competitors. Here are the three winners from this month’s Unofficial Monthly Retailer Awards, according to a recent episode of “Reimagining Retail.”
Retail media has reached a point where measurement is table stakes. But what table stakes actually look like is changing fast. With the launch of its latest measurement tool, Kroger Precision Marketing (KPM) is signaling its priorities for retail media measurement: Speed, incrementality, and clearer decision-making.
Meta is targeting retail media budgets with product set optimization and insights to bring SKU precision and challenge onsite networks.
Higher gas and delivery costs add fresh volatility to an already fragile retail outlook.
While categories like payments, back-end infrastructure, and in-store systems remain relevant, AI has emerged as a defining force in retail tech for 2026.
Only 6% of marketers have fully deployed AI into workflows. Data silos and weak ROI proof stall progress.
Restaurant reservations become measurable media, as OpenTable’s pay-per-seated-guest model links ad spend directly to confirmed dining occasions.
Claude hits No. 1 on iOS as some users ditch ChatGPT, turning AI policy into market leverage.