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Digital Subscription Buyers

Overall

Subscription Ecommerce Sales

by Company

Meal-Kit Subscription Ecommerce Sales

Users

Digital Subscription Buyers

per User

Subscription Ecommerce Sales, per Online Subscription Buyer

Subscription Ecommerce Sales, per Person

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Source & Notes

Data Table

Source: EMARKETER Forecast, May 2025 - January 2026

Note: ages 14+; internet users who have subscribed online to regularly recurring (weekly, monthly, yearly, etc.) shipments of products or services offered by brands or retailers at least once during the calendar year

Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

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