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Women's Live Sports Viewers
Overall
Live Sports Viewers
Digital Live Sports Viewers
Digital Pay TV Live Sports Viewers
Traditional Pay TV Live Sports Viewers
Women's Live Sports Viewers
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: individuals of any age who watch women's live sports content at least once per month over the course of the season of at least one sport; excludes highlight viewing and viewing of nonlive content; excludes esports; excludes Olympics content
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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