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Digital Live Sports Viewers
Overall
Live Sports Viewers
Digital Live Sports Viewers
Digital Pay TV Live Sports Viewers
Traditional Pay TV Live Sports Viewers
Women's Live Sports Viewers
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: individuals of any age who watch live sports content at least once per month over the course of the season of at least one sport on digital platforms such as OTT, TV Everywhere and Digital pay TVs; excludes highlight viewing and viewing of nonlive content; excludes esports; excludes Olympics content
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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