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Retail & Ecommerce Holiday Season Sales
Total Retail
Ecommerce
Mcommerce
Livestreaming
Physical Retail
Sales
by Company
by Device
by Product Category
Core Retail Sales
Source: EMARKETER Forecast, October 2025 - February 2026
Note: all years converted to USD using 2023 exchange rates; Exchange Rate; sales are for Nov and Dec of each year; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling and other vice goods sales; *includes products or services ordered using the internet, regardless of the method of payment or fulfillment
Additional Note: EMARKETER benchmarks its UK total retail sales figures against Office for National Statistics (ONS). The last full year measured was 2022.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.