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Retail Mcommerce Sales, by Device
Total Retail
Ecommerce
Mcommerce
Livestreaming
Physical Retail
Sales
by Company
by Device
by Product Category
Core Retail Sales
Source: EMARKETER Forecast, October 2025 - February 2026
Note: all years converted to USD using 2022 exchange rates; Exchange Rate; includes products or services ordered using the internet via mobile devices, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC. Tablets are touchscreen devices with a color display ranging 5 to14 inches, a Wi-Fi connection or mobile data plan, and an advanced operating system such as Android, BlackBerry, iOS, or Windows. Though some have detachable keyboards, touch is the primary interface. Devices with a cellular voice connection are excluded. Examples include Amazon Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface, and Samsung Galaxy Tab.
Methodology: Estimates are based on the analysis of estimates from other research firms; estimated mobile sales data from lead retailers; and consumer shopping trends through mobile devices, smartphones and tablets.