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Desktop/Laptop Ad Spending
Overall
by Traditional Media
by Device
Source: EMARKETER Forecast, August 2026 - August 2026
Note: Includes advertising that appears on desktop and laptop computers. Desktop/laptop ad spending includes banner ads and other (static display and ads such as Facebook's Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), lead generation (referrals), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO) and sponsorships
Additional Note: Telecom includes point-to-point communications services, including telephone voice and data communications, two-way mobile/cellular communications services and other nonvoice message communications services (e.g., email, fax). It includes wireless/mobile carriers, mobile virtual network operators (MVNOs), satellite telecom providers, fixed-line broadcasters & ISPs (providers of physical wired internet, fiber, cable and traditional landline telephone services), unified communications as a service (UCaaS) platforms that merge voice, video conferencing, chat and file sharing into a service, cloud-based communication software and telecom infrastructure companies.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.