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Household Supplies
Overall
by Traditional Media
by Device
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2026 - August 2026
Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; numbers may not add up to total due to rounding
Additional Note: Household supplies encompasses non-durable consumer goods used to clean, maintain, organize, deodorize, and sanitize residential spaces. This includes laundry care products such as detergents, fabric softeners, dryer sheets, stain removers, bleach, and scent boosters; surface and room cleaners such as all-purpose sprays, bathroom cleaners, toilet bowl cleaners, glass cleaners, wood cleaners, stone cleaners, floor care products, and disinfectants; dishwashing products for hand washing and automatic dishwashing; paper and disposable products such as toilet paper, paper towels, tissues, foil, plastic wrap, storage bags, trash bags, and liners; air care and odor control products such as sprays, plug-ins, diffusers, candles, and carpet deodorizers; pest control products such as bug sprays, traps, baits, rodent control, and repellents; and other household maintenance goods used to preserve cleanliness and basic home function.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.