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Skincare
Overall
by Traditional Media
by Device
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2026 - August 2026
Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; numbers may not add up to total due to rounding
Additional Note: Skincare covers consumer products designed to protect skin integrity, improve appearance, maintain hydration, and address specific skin concerns or conditions. They also address dryness, aging, dullness, sensitivity, acne, hyperpigmentation, redness, and environmental damage. Coverage includes cleansers, toners, exfoliants, serums, ampoules, retinoids, spot treatments, moisturizers, facial oils, night creams, masks, sunscreens, after-sun care, body lotions, body butters, hand creams, foot creams, and other targeted face and body treatments. Clinical and derma-cosmetic products are included, including acne treatments, eczema care, psoriasis care, post-procedure balms, and dermatologist-recommended formulations.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.