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Instagram User Penetration
Overall
Social Network Users
Social Network User Growth
Social Network User Penetration
by Platform
Facebook Users
Facebook User Growth
Facebook User Penetration
Instagram Users
Instagram User Growth
Instagram User Penetration
X (formerly Twitter) Users
X (formerly Twitter) User Growth
X (formerly Twitter) User Penetration
Mobile
Mobile Phone Social Network Users
Mobile Phone Social Network User Growth
Mobile Phone Social Network User Penetration
Mobile Facebook Users
Mobile Facebook User Growth
Mobile Facebook User Penetration
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: internet users of any age who access their Instagram account via any device at least once per month; *Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, China, Cook Islands, Fiji, French Polynesia, Guam, Kiribati, Kyrgyzstan, Laos, Macau, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Samoa, Solomon Islands, Sri Lanka, Tajikistan, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Wallis and Futuna.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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