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X (formerly Twitter) User Penetration
by Platform
Source: EMARKETER Forecast, May 2025 - January 2026
Note: internet users of any age who access their X account via any device at least once per month; EMARKETER estimates no X usage in China due to the country's ban on the site, depressing X penetration in Asia-Pacific as a whole; *Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, China, Cook Islands, Fiji, French Polynesia, Guam, Kiribati, Kyrgyzstan, Laos, Macau, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Samoa, Solomon Islands, Sri Lanka, Tajikistan, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Wallis and Futuna.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; X company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.