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Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: individuals of any age who own at least one mobile phone and use the phone(s) at least once per month; Gen Alpha are individuals born between 2013 and 2024; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, and country-specific demographic and socioeconomic factors.
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