Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: internet users of any age who watch live or recorded video content of others playing a video game on a digital video platform (e.g., Twitch, YouTube) via any device at least once per month
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major gaming sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.
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