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Smartphone Gaming App Users
Overall
Digital Gamers
Viewers
Esports Viewers
Gaming Video Content (GVC) Viewers
by Age
Digital Gamers, by Age
Digital Gamer Penetration, by Age
Digital Gamer Share, by Age
by Sex
Digital Gamers, by Sex
by Generation
Digital Gamers, by Generation
by Device
Desktop/Laptop Gamers
Digital Console Gamers
Mobile Phone Gamers
Smartphone Gamers
Smartphone Gaming App Users
Tablet Gamers
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: smartphone users of any age who use at least one gaming app on a smartphone at least once per month
Additional Note: A gaming app is a mobile app whose primary function is to provide a game(s) to play (e.g., Candy Crush, Angry Birds, etc.); excludes sports betting apps. A mobile app is a software app that is developed for use on mobile devices, such as smartphones and tablets; excludes browser-based web apps. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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