Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: individuals of any age who use the internet from any location via any device at least once per month
Additional Note: Includes individuals who live in a household unit where the total combined annual gross income is under $30,000, between: $30,000-$49,999, $50,000-$74,999, $75,000-$99,999, $100,000-$124,999, and $125,000 and over.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.
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