The news: Domino’s app redesign has been met with a flood of negative feedback on Reddit and app stores, per Customer Experience Dive, making it a cautionary tale for restaurants and retailers overhauling their mobile experiences.

The complaints: Customers say Domino’s refreshed app has made ordering more difficult, not only relative to other fast-food competitors but also third-party delivery apps like DoorDash and Uber Eats.

• Customers can only see the price of their desired item by adding it to their carts and hitting the checkout button—a clunky process that is counterintuitive given consumers’ heightened attention to food costs.
• The QSR’s design includes large fonts and images, forcing customers to scroll for longer when choosing or customizing their product.
• Other complaints include a longer, more complicated process for reordering, challenges applying deals and coupons, and information such as carside pickup details and delivery notes failing to save.

Implications for QSRs: A poor app experience is not only a sales roadblock; it’s also a major challenge to loyalty. Twenty-seven percent of QSR loyalty members say app glitches are a source of frustration, while 22% pointed to difficulties redeeming rewards and 14% to challenges finding items or with the app interface, per Alchemer’s 2026 Quick Service Restaurant Study.

While chains like Domino’s could rely on partnerships with DoorDash and other third-party delivery platforms to provide a more seamless experience, they also need to ensure that their own mobile apps aren’t actively dissuading customers from placing an order.