Reddit gains ad dollars: Agencies are gradually shifting more social budgets to Reddit as its high-intent audiences and AI tools attract marketers.

As social networks lean into the roles they play in the ecommerce journey, they are flooding their pipes with commerce content they hope will help them in the emerging agentic era.

TikTok’s influence across Western Europe keeps expanding, but its biggest opportunities vary by market. This report explores where user growth, advertising, and social commerce are accelerating.

Retail brands are discovering that securing visibility in AI-generated responses is just the first step in a far more complex challenge. According to new research from Bluefish tracking nearly 200 brands across nine verticals, the brands appearing most frequently in AI answers are often not the ones being described most favorably, a fundamental shift from traditional search marketing.

While most marketing leaders know AI-driven discovery is reshaping how consumers find brands, almost none of them have built the infrastructure for it. They know a partner is driving discovery. Their systems cannot pay for it. From a partner's perspective, those two positions look identical.

AI is adding a new layer to brand discovery before buyers reach a website. As citations and synthesized answers gain importance, marketers face pressure to invest despite shaky measurement and evolving best practices.

Media consumption is climbing again after years of slower growth, thanks partly to genAI. New forecasts reveal how AI, streaming video, live sports, and converged TV are reshaping how US adults spend their time—and driving more screen time in the process.

Meta’s spotlights AI at Cannes: The company is leveraging its scale to advance automated ads, but marketers still need strong creative and clear guardrails.

Heritage luxury jewelry brand Tacori faces a unique marketing challenge: Its core bridal customer base constantly cycles in and out of relevance. Engagement ring shoppers typically research for just one to four months before purchasing, and once they buy, they're no longer in-market.

Reddit’s consideration play: As buyers seek trusted peer input, exclusive data shows that Reddit offers brands a chance to influence decisions before purchase.

Canada’s social media audience is spreading across a wider mix of networks. Generational differences are reshaping where brands find reach, relevance, and momentum.

Cyclical political ad spending is surging again, and midterms are no longer much of a step down from presidential cycles. Broadcast TV still dominates campaigns, but CTV is reshaping political advertising faster than any other channel.

Reddit opens Shopify to all advertisers: Global rollout ties community intent to DPAs, easing catalog setup and courting retail budgets.

Adults 35 and older made up 62% of Reddit's 124.5 million US unique visitors in March 2026, with 25-to-34-year-olds the largest single cohort at 29.6 million, according to an April 2026 Comscore report.

Reddit builds a performance case: Beta attribution and unified reporting aim to prove Reddit’s role beyond awareness.