Target Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Target
AI Visibility Index: Food and Beverage Q3 2026 Insights

AI Visibility Index: Food and Beverage Q3 2026 Insights

Report
Sep 04, 2026

AI recommendations are reshaping how consumers discover products. In our inaugural report on the food and beverage industry, we track ChatGPT brand visibility in Q3 2026, the sources informing recommendations, and what it takes to stay competitive.

Retail Media's Untapped Social Media Opportunity

Retail Media's Untapped Social Media Opportunity

Report
Sep 03, 2026

Retail media networks (RMNs) have built out social and creator offerings, but advertisers have not widely adopted them. To attract spend, RMNs must prove that their offer of better targeting and measurement outweighs the added cost and complexity.

Callaway, Target show risks in brand approval process

Callaway, Target show risks in brand approval process

Article
Aug 31, 2026

Offensive materials cleared internal checks, showing brands need diverse perspectives empowered to halt risky work.

Retailers lean on tariff refunds to strengthen value perception

Retailers lean on tariff refunds to strengthen value perception

Article
Aug 28, 2026

Burlington, Walmart, Target, and Amazon are using tariff money to fund lower prices.

US Ecommerce 2026

US Ecommerce 2026

Report
Aug 27, 2026

US ecommerce is poised to enter a phase of mature and stable growth, but AI remains a wild card that could significantly alter the trajectory of retail’s online shift.

Target’s Halloween controversy risks derailing its comeback

Target’s Halloween controversy risks derailing its comeback

Article
Aug 25, 2026

An offensive Halloween costume threatens to overshadow the retailer's turnaround and further strain shopper trust.

US Retail Media Ad Spending Benchmarks: Q3 2026​

US Retail Media Ad Spending Benchmarks: Q3 2026​

Report
Aug 25, 2026

This benchmark covers how ad buyers can calibrate their retail media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

US Search Ad Spending Benchmarks: Q3 2026​

US Search Ad Spending Benchmarks: Q3 2026​

Report
Aug 25, 2026

This benchmark covers how ad buyers can calibrate their search ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

Offsite Retail Media Ad Spending, US

CollectionSnapshot
Aug 24, 2026
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Back-to-school shoppers wait longer, spend more selectively

Back-to-school shoppers wait longer, spend more selectively

Article
Aug 21, 2026

Shoppers delayed purchases, compared more, and relied on value to decide what makes the basket.

Live Earnings Report: Retail & Ecommerce Tracker Q2 2026

Live Earnings Report: Retail & Ecommerce Tracker Q2 2026

Report
Aug 21, 2026

Q2 results show how the biggest retailers are managing uncertainty and shifts in consumer spending

AI Visibility Index: Household and Cleaning Products Q3 2026 Insights

AI Visibility Index: Household and Cleaning Products Q3 2026 Insights

Report
Aug 19, 2026

AI recommendations are reshaping how consumers discover household and cleaning products. In this industry’s inaugural report, we track ChatGPT brand visibility in Q3 2026, the sources informing recommendations, and what it takes to stay competitive.

Store investments fuel Target's turnaround

Store investments fuel Target's turnaround

Article
Aug 19, 2026

Q2 results reflect shoppers' positive response to refreshed stores and merchandise, but category performance remains uneven.

FAQ on TikTok advertising: Delayed returns, commerce integration, and post-divestiture strategy

Article
Aug 11, 2026

TikTok advertising works differently than the platforms it competes with: its impact builds slowly, peaks late, and persists after campaigns end. Combined with TikTok Shop's commerce engine and new event-driven surfaces, the platform rewards advertisers who plan for demand-building rather than instant conversion. This FAQ covers TikTok's ad effectiveness evidence, the ownership-transition trust question, and how to buy the platform well in 2026.

Target puts AI to work behind the scenes, while its rivals chase shopper-facing tools

Target puts AI to work behind the scenes, while its rivals chase shopper-facing tools

Article
Aug 11, 2026

Its focus on backend efficiency could help, but delaying consumer-facing AI may leave room for competitors.

Protein demand collides with research challenging health benefits of the “protein boom”

Protein demand collides with research challenging health benefits of the “protein boom”

Article
Aug 07, 2026

Food and beverage brands can tailor protein benefits to GLP-1 users, athletes, and others with higher protein needs.

Target and Ahold Delhaize look to turn recipes into shopping trips for groceries

Article
Aug 04, 2026

Target aims to shape meal discovery, while Ahold Delhaize offers a more direct path to conversion.

Private Label Credit Card Trends 2026

Private Label Credit Card Trends 2026

Report
Aug 03, 2026

Private label credit cards have long fueled loyalty and repeat spending, but their growth model is breaking down. Rising borrowing costs, financial stress, and new payment options are forcing brands to rethink how loyalty programs create lasting value.

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