Shopper Yield Growth

Shopper yield growth is the percentage change in average sales per shopper over a given period. Calculated by dividing total sales by traffic and comparing against a previous timeframe.

Source
Methodology
Notes
Updated: Feb 2025
RetailNext is an in-store analytics provider
Updated: Feb 2025
Data is from the series of monthly RetailNext reports titled "Retail Performance Pulse: Year-Over-Year Report." Tens of millions of shopping trips to specialty and large-format retail stores within the continental US were analyzed during each month. Regional analyses include only retail chains with a presence across all regions. RetailNext is an in-store analytics provider.
Updated: Feb 2025
Data represents activity among RetailNext clients, broader industry metrics may vary. Shopper yield growth is the percentage change in average sales per shopper over a given period. Calculated by dividing total sales by traffic and comparing against a previous timeframe.
Updated: Feb 2025
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