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Industry KPI Results
> Display Ad CPM Growth

Display Ad CPM Growth

Display ad CPM (cost per thousand impressions) is the percent change in the sum of spend divided by impressions for each time period.

By Platform
Tinuiti
Source
Methodology
Notes
Updated: Q1 2026
Tinuiti is a digital marketing agency.
Updated: Q1 2026
Data is from the quarterly Tinuiti "Google Ads Benchmark Report," "Facebook Ads Benchmark Report," and "Amazon Ads Benchmark Report." Data is based on anonymized performance data from Google, Amazon, and Facebook programs under Tinuiti management, with annual digital ad spending under management totaling over $3 billion. Samples are restricted to those programs that have remained active and maintained a consistent strategy over the time periods studied. Unless otherwise noted, all figures are based on same-client growth. The trends and figures included are not meant to represent the official performance of Google, Facebook, and Amazon advertising or the experiences of every Google, Facebook, and Amazon advertiser.
Updated: Q1 2026
Data represents activity among Tinuiti clients, broader industry metrics may vary. Display ad CPM (cost per thousand impressions) is the percent change in the sum of spend divided by impressions for each time period.
Updated: Q1 2026
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