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Average engagement per impression is the proportion of impressions where a user actively pushes a button on their remote to make a selection on an interactive ad on CTV.

By Industry

By Ad Type

By QR Code Inclusion

BrightLine

Source

Methodology

Notes

Updated: 2025

BrightLine

BrightLine is a CTV and OTT advertising solutions platform.

Updated: 2025

BrightLine

Data is from quarterly BrightLine benchmark data is comprised of internal ad impressions data delivered on connected TV (CTV) devices throughout the reporting period. Impression-level key metrics such as engagement rates, earned time, and selection rates are compiled at the campaign-level and then averaged across campaigns. Only campaigns with a minimum of 100,000 impressions are included in the data set. For industry breakdowns, a minimum threshold of 50,000,000 impressions had to be met for inclusion in this display.

Updated: 2025

BrightLine

Data represents activity among BrightLine clients, broader industry metrics may vary. Average engagement per impression in the proportion of impressions where a user actively pushes a button on their remote to make a selection on an interactive ad on CTV.

Updated: 2025

BrightLine

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CTV Average Engagement per Impression

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