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Social Network Ad Revenues, By Company - Tariff Reversal
Source: EMARKETER Forecast, December 2025 - January 2026
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices for all formats mentioned; includes contextual text links, paid inclusion, and paid listings; excludes display-oriented formats on social networks, even if triggered by search queries
Additional Note: This scenario supports higher marketing budget capacity in 2026–2027 through duty refunds and reduced landed-cost pressure, with the biggest budget sensitivity in retail and CPG. In the provided baseline workbook, the scenario-adjusted totals and platform mix are already embedded for 2026–2027, so this run preserves those values and documents the driver mapping and checks (to avoid double counting via CPM changes or additional level shifts).