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Note: includes in-app advertising that appears on mobile phones, tablets, and other internet-connected mobile devices; excludes CTV advertising via Wurl and revenue from AppLovin’s apps segment; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

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