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Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: includes products sold directly to consumers by Adidas via its owned and operated site or app and physical stores, bypassing standard distribution methods through a retailer, wholesaler, or third-party platform such as a marketplace
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.
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