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Source: EMARKETER Forecast, February 2025 - January 2026
Note: ages 14+; mobile phone users who make a proximity mobile payment transaction using Google Pay via mobile phone at least once per month
Additional Note: Mobile wallets are smartphone apps with payment features, such as in-store and peer-to-peer (P2P) transactions, serving as their primary function. They may also include secondary functions such as in-app shopping, banking (e.g., loans, cash withdrawals, check deposits, budget tracking) and investment features, cryptocurrency, rewards and discount programs, and storage of physical and virtual cards and IDs. users must have a credit card, debit card, or bank account linked to the app, though they may use other payment methods. Apps of financial institutions, fintechs, and other nonbank financial services providers are included. Crypto wallets are also included. Closed-loop apps such as retailer and quick-service restaurant (QSR) payment apps, as well as banking and investment apps and buy now, pay later (BNPL) apps, are excluded.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, primary research, interviews, information from major mobile payment players, historical consumer adoption and buying trends, payment adoption trends, retail spending trends, demographic and socioeconomic factors, and macro-economic conditions.