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Total Retail Sales

Total Retail

Total Retail Sales

Ecommerce

Retail Ecommerce Sales

Physical Retail

Physical Retail Sales

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Source & Notes

Data Table

Source: EMARKETER Forecast, August 2025 - January 2026

Note: excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales

Methodology: Estimates are based on statistical analysis of data from government agencies and other research firms, macro-level economic conditions, and existing EMARKETER forecasts

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