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Note: includes revenue generated from charges on new conversations pertaining to marketing, utility, authentication and service activity. Excludes any revenue generated via click-to-message advertising, WhatsApp flows, payment processing within WhatsApp and meta verified subscription revenue

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major mobile messaging apps, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.

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