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Note: ages 14+; internet users who have made at least one grocery order via any digital channel during the calendar year, regardless of the method of payment or fulfillment; includes grocery delivery and pickup

Additional Note: Groceries are defined as food and nonfood products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

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