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Note: ages 18+; who watch video at least once per month via any traditional UK public service broadcaster that makes video content accessible online and on-demand; includes services such as All 4, BBC iPlayer, ITVX, and My5

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.

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