Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: ages 18+; individuals who access their Coinbase account digitally and complete a transaction at least once per month
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, historical consumer adoption and buying trends, payment adoption trends, retail spending trends, reported company data, interviews, demographic and socioeconomic factors, and macroeconomic conditions.
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