Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: average annual spending among PayPal core users ages 14+; the value of payments on PayPal's platform (aka Branded Checkout) and those enabled by PayPal via a partner payment solution; net value after payment reversals; completed by users on PayPal core accounts
Methodology: Estimates are based on the analysis of survey and traffic data from research firms, historical consumer adoption and buying trends, payment adoption trends, retail spending trends, reported company data, interviews, demographic and socioeconomic factors, and macro-economic conditions.
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