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Grocery Retail Ecommerce Sales
Retail Ecommerce
Physical Retail
Buyers
Source: EMARKETER Forecast, October 2025 - January 2026
Note: includes food and nonfood grocery products ordered using the internet, regardless of method of payment or fulfillment; grocery items are products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables; excludes restaurant sales
Additional Note: Sales can occur through channels outside of traditional grocers or supermarkets, such as warehouse clubs and superstores, convenience stores, gas stations, pharmacies, drugstores, and online delivery and meal-kit subscription services.
Methodology: Estimates are based on the analysis of data from benchmark source Office for National Statistics (ONS), estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.