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Additional Note: Podcasts are audio-first, serialized episodes designed to be fully experienced through listening alone. They may be distributed on video platforms, but if visual elements are required, the content is considered a video program. Video platforms for podcast viewing include Apple Podcasts, Spotify, YouTube, and YouTube Music, among others. Internet users who listen to podcasts with the video playing in the background are counted as podcast viewers.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

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