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Free Ad-Supported Streaming TV-only (FAST-only) Ad-Supported Video-On-Demand (AVOD) Viewers
Overall
Ad-Supported Video-on-Demand (AVOD) Viewers
by Service Provider
Ad-Supported Video-on-Demand (AVOD) Viewers, by Provider
Ad-Supported Video-on-Demand (AVOD) Viewer Growth, by Provider
by FAST Provider
Ad-Supported Video-on-Demand (AVOD) Viewers, by FAST Provider
Ad-Supported Video-on-Demand (AVOD) Viewer Growth, by FAST Provider
Ad-Supported Video-on-Demand (AVOD) Viewer Penetration, by FAST Provider
by Subscription OTT Provider
Ad-Supported Video-on-Demand (AVOD) Viewers, by Subscription OTT Provider
Ad-Supported Video-on-Demand (AVOD) Viewer Growth, by Subscription OTT Provider
Ad-Supported Video-on-Demand (AVOD) Viewer Penetration, by Subscription OTT Provider
by Type
Ad-Supported Subscription OTT Video Viewers
Free Ad-Supported Streaming TV (FAST) Viewers
Free Ad-Supported Streaming TV-only (FAST-only) Ad-Supported Video-On-Demand (AVOD) Viewers
Providers
Amazon Prime Video Ad-Supported Viewers
Pluto TV Viewers
The Roku Channel Viewers
Tubi Viewers
Disney+ Ad-Supported Viewers
HBO Max Ad-Supported Viewers
Hulu Ad-Supported Viewers
Netflix Ad-Supported Viewers
Paramount+ Ad-Supported Viewers
Peacock Ad-Supported Viewers
Samsung TV Plus Viewers
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Source & Notes
Data Table
Source: EMARKETER Forecast- February 2026 
Note: individuals of any age who watch videos via app or website at least once per month on FAST services (e.g., Pluto TV, The Roku Channel, Tubi) but not on the ad-supported plans of subscription OTT services (e.g., Amazon Prime Video, Disney+, Netflix)
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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