Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: includes in-person transactions and over the internet; includes sales taxes; excludes retail and food services, day-to-day purchases, travel and event tickets, mail orders, gambling, and other vice goods sales
Methodology: Estimates are based on the analysis of data from the US Department of Commerce and the Federal Reserve, estimates from other research firms, reported company revenues, historical trends, consumer buying trends, and macro-level economic conditions.
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