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Note: ages 18+; pay TV viewers are individuals who have access to traditional pay TV services; includes cable and satellite; excludes IPTV and pure-play online video services (e.g. Netflix, YouTube, etc.)

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers from major pay TV providers and country-specific demographic and socioeconomic factors.

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