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Programmatic Podcast Ad Spending
Ad Spending
Ad Revenues, by Platform
Time Spent
by Generation
Podcast Listeners by Platform
Podcast Viewers by Platform
Source: EMARKETER Forecast, December 2025 - January 2026
Note: podcast ads transacted or fulfilled via automation
Additional Note: Podcast ad spending includes audio advertising within a podcast and all types of advertising on podcasts. EMARKETER benchmarks its US podcast ad spending projections against IAB US for which the last full year measured was 2019.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.