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Esports Ad Spending
Ad Revenue
Users
Source: EMARKETER Forecast, December 2025 - January 2026
Note: excludes revenues from esports competitions hosted on linear TV; includes advertising and sponsorship revenues from organized esports competitions (e.g., Evolution Championship Series, League of Legends Championship Series, and Overwatch League) hosted on digital platforms
Additional Note: All numbers are EMARKETER estimates.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders